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What Is The Dollar Value of A First Impression?

Are you still questioning the importance of staging your listings?  You might be convinced after reading this post. 

Home sellers simply don't get a second chance to make a good first impression on prospective buyers!

Do you have any idea what the dollar value is of a buyer's first impression?

Home Stagers talk about first impressions all the time. We talk until we are blue in the face and sometimes we are still dismissed with "it's not that important, I have a great kitchen."

That may be true but the first gut reaction never goes away. I heard Real Estate Agent and Mogul Barbara Corcoran put an actual dollar value on first impressions and I sat up straight in my chair. I had never heard it expressed in actual $$$ before.

If you are not aware of who Barbara Corcoran is, she is a Real Estate Contributor on NBC's Today show, part of ABC's reality hit Shark Tank, as well as a frequent guess on one of my favorite shows "The Nate Berkus Show".


It was on Nate's program that I heard this discussion*. A young couple had their home for sale for six months with almost 100 showings and without receiving a single offer.

Nate asked Barbara if Home Staging is really needed and worth it in this depressed economy and Real Estate Market. Barbara's reply and I paraphrase:

"Home Staging is no longer an option. It makes a difference of a house selling or not. Homeowners do the heavy work of upgrading kitchens and baths but Home Staging makes the biggest difference on first impressions. People walk in and feel like 'I want to live here. It feels like I could see myself living here'."

With Designer Nate Berkus's expertise they assisted this couple with their living room, the first room the buyer walked into. They took down blinds, painted the dated brick, rearranged the furniture which was pushed against the walls, deleted bulky over-sized furniture and a wall unit blocking the view of the fireplace and added some new items.

Do you know what Barbara said was the dollar value to the bottom line for this change?

5% - 7% of the value of what the home is worth!!


Now do you understand how important a first impression is?

With a $400,000 listing that is $20,000 - $28,000.

If you think you can't afford Home Staging you may want to think again. You may be leaving money on the table.

If you don't want to leave money on the table call a certified Home Staging Professional at 952-567-1124.


*Watch the complete segment of the Nate Berkus Show by clicking on This Link.

Originally posted at: "What Is The Dollar Value of A First Impression?"

Premier Home Staging and Redesign Firm Serving the Entire Minneapolis and St. Paul, MN Area


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This infoMargaret Wodarmation was provided to you by Margaret Woda, an Associate Broker with Long & Foster Real Estate in Crofton Maryland. Contact Margaret today for general real estate information or to learn how she can help you buy or sell a home in Annapolis, Bowie, Crofton, Davidsonville, Gambrills, and Odenton. 

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Comment balloon 5 commentsMargaret Woda • November 02 2011 08:48PM
What Is The Dollar Value of A First Impression?
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